When it comes to cleaning agents, performance is critical. Cleaning agents are a careful mix of detergents, builders, enzymes, dispersants, and other chemicals designed for the sole purpose of getting rid of dirt. But scent – a quality that has no tangible bearing on performance – is arguably even more important for consumers than cleaning prowess. Scent is, after all, the first interaction a consumer will have with the product, one which (hopefully) creates an emotional experience of cleanliness and brightness, however fleeting it may be.
And it is fleeting, about fifteen seconds, to be precise. That’s how long it takes for your nose to become acclimated to a particular smell – it’s why you can’t smell yourself. But for the moments before this happens, the nerves that detect scent are in direct contact with the parts of the brain that control emotions and memory. This, scientists believe, is why smell and emotions are so intricately linked.
But, like all of our senses, the nose can be fooled, too – the perception of what the scent is can color our response to it. For this reason, although cleaners have traditionally been scented with bright, fresh scents – pine is a popular one – that evoke performance and effectivity and are slightly chemical, consumers are now demanding more sophisticated and elaborate scent combinations to provide “experiential scents” in their products. And what more and more companies are seeing is an increase in borrowing from the lifestyle and food trends that emphasize nature, health, and environmental concerns. A good example of this is the Method line of cleaners, which features scents such as lemongrass, a combination of basil and thyme, ylang-ylang, and other scents that evoke a “natural” feeling.
The increasing degree of overlap between cleaning agents and health-and-wellness products can be traced to a persistent discomfort with using “chemicals” in and around the home. Consumers are showing increasing concern for the environment and a growing preference for eco-safe and all-natural cleaners. Detergent manufacturers replace claims like ‘clean’ by ‘hygienic’ and speak of personal care products. Sirius may not stock fragrances, but the company does carry a wide variety of sustainably-produced and/or biodegradable cleaning agents. And, in the situations where the product is neither sustainably produced nor biodegradable (i.e., optical brighteners), we have options that enable you to use as little as possible.
The Sirius Effect:
Our impact as a company is only as great as the number of people using our products. Being the middleman, we don’t have a lot of say in making that happen. But we can help you meet the demands of the environmentally-conscientious consumer by providing products that clean well, and are sustainably produced and/or biodegradable.